Attribution and KPI Tracking

Our Multi Touch Attribution let’s you see the entire consumer journey for each customer from initial lead all the way through service after the sale.

Measure Engagement Around Each Vehicle

360 Degree View of Lead Opportunities

Track Down to The Keystroke Never Lose a Lead!

See the Whole Purchase Funnel Of An Auto Shopper

Key Features

Auto Target Opportunity Dashboard

  • Identify inbound leads from all marketing sources.
  • Match sales and inventory data to specific users. Includes path to purchase data.
  • Uses Autotarget to identify auto intenders from within your database and in your market for outreach campaigns via phone, email and direct mail.

Seamless Integration

You’ll be able to connect all your other digital marketing services together into one dashboard. This allows faster and better marketing data for your dealership.

Need an additional service integrated? Contact us to discuss how we can help you with your custom integration needs

VDP Tracker 2.0

  • Track every VDP for each vehicle
  • Attribute sales to each VIN
  • Attribute leads to each VIN
  • Track merchandising performance
  • Track referral sources for each VIN
  • Track top performing Make | Model | Trim
  • Additional VDP tracker enhancements available

Works With All Inventory Management Systems

Our dashboard works by plugging into both your DMS and IMS systems to leverage that data into actionable and intelligent insights.

View complete list of IMS and DMS systems

Multi-Touch Attribution

Gain a 360 degree view of your lead opportunities. You’ll be able to see the whole purchase funnel of each car shoppers journey.

Not All Platforms Are Created Equal

About The Platform



Potenza Auto Tech Pro Platform provides you with an automated inventory driven marketing platform which updates in real time while also housing all of your traditional marketing products data in one user friendly dashboard

Platform Licensing

Additional Call Tracking Lines #30 Per Lines

Additional LMS Setups Per Rooftop/Location

Platform can be customized without DMS integration through it is not recommended

Platform Features


-VDP Tracker

-KPI Overview

-DMS Match

-3+ Call Tracker lines

-iLeads Tracker

-Walkin Tracker


  • Inventory-Driven Search Ads (Google)
  • Inventory-Driven Search Ads (Bing & Yahoo)
  • Inventory-Driven Social Ads (Facebook, Instagram)

-Google Analytics

-Email Marketing

-Programmatic Display

-Programmatic Video


-Display Banner Ads

-Organic Social (Facebook & Twitter)

-Email Campaigns

-Reputation Management

-Reputation Management

-3rd Party Data Integrations


Campaigns Dashboard


-Inventory Driven Ads

Configurations Dashboard

-Service Accounts

-KPI Configurations

-Attribution Setup

-ROI Configuration

Package can be fully customized to the individual client’s needs.

Potenza Auto

Built By Dealer Marketing Experts For Dealers

Potenza Auto is a powerful automation and intelligence software platform that helps agencies and media companies acquire, manage, and deliver digital marketing products more effectively to small and medium-sized businesses.


© Copyright 2018 Potenza Automotive | All Rights Reserved