Attribution and KPI Tracking
Our Multi Touch Attribution let’s you see the entire consumer journey for each customer from initial lead all the way through service after the sale.
Measure Engagement Around Each Vehicle
360 Degree View of Lead Opportunities
Track Down to The Keystroke Never Lose a Lead!
See the Whole Purchase Funnel Of An Auto Shopper
Auto Target Opportunity Dashboard
- Identify inbound leads from all marketing sources.
- Match sales and inventory data to specific users. Includes path to purchase data.
- Uses Autotarget to identify auto intenders from within your database and in your market for outreach campaigns via phone, email and direct mail.
You’ll be able to connect all your other digital marketing services together into one dashboard. This allows faster and better marketing data for your dealership.
Need an additional service integrated? Contact us to discuss how we can help you with your custom integration needs
VDP Tracker 2.0
- Track every VDP for each vehicle
- Attribute sales to each VIN
- Attribute leads to each VIN
- Track merchandising performance
- Track referral sources for each VIN
- Track top performing Make | Model | Trim
- Additional VDP tracker enhancements available
Works With All Inventory Management Systems
Our dashboard works by plugging into both your DMS and IMS systems to leverage that data into actionable and intelligent insights.
View complete list of IMS and DMS systems
Gain a 360 degree view of your lead opportunities. You’ll be able to see the whole purchase funnel of each car shoppers journey.
Not All Platforms Are Created Equal
About The Platform
POTENZA AUTO TECH
Potenza Auto Tech Pro Platform provides you with an automated inventory driven marketing platform which updates in real time while also housing all of your traditional marketing products data in one user friendly dashboard
Additional Call Tracking Lines #30 Per Lines
Additional LMS Setups Per Rooftop/Location
Platform can be customized without DMS integration through it is not recommended
-3+ Call Tracker lines
- Inventory-Driven Search Ads (Google)
- Inventory-Driven Search Ads (Bing & Yahoo)
- Inventory-Driven Social Ads (Facebook, Instagram)
-Display Banner Ads
-Organic Social (Facebook & Twitter)
-3rd Party Data Integrations
-Inventory Driven Ads
Package can be fully customized to the individual client’s needs.
Built By Dealer Marketing Experts For Dealers
Potenza Auto is a powerful automation and intelligence software platform that helps agencies and media companies acquire, manage, and deliver digital marketing products more effectively to small and medium-sized businesses.
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